Member-only story
We’ve been sold the dream of the influencer — perfect lives, effortless style, and a product recommendation for every problem.
Their sponsored posts promise us happiness, confidence, and a flawless complexion, all just a click away. But what if the true power of the influencer isn’t what they sell, but how they make us buy into the illusion?
The Mechanics of the Halo
Influencers have mastered the art of the halo effect. Every curated photo, perfectly staged anecdote, and seemingly genuine testimonial adds a shimmering layer to their image.
We perceive their beauty, success, or relatability, and subconsciously extend that to everything they promote. Suddenly, that overpriced skincare routine isn’t just a product — it’s a portal to their radiant glow.
But here’s the twist: influencers aren’t necessarily selling you the best products. They’re selling an idealized version of yourself. The one you believe you can achieve if you just buy what they’re hawking. It’s not about logic; it’s about the tantalizing feeling that with just the right purchase, you can transform your life to match their filtered feed.
From Followers to Customers
