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SEO seems like a mysterious entity, doesn’t it?
If you’re tired of feeling confused about how to win at search, this one’s for you.
From “helpful” AI tools to secret Google formulas, there’s plenty of misinformation out there.
Clear off the confusion and fix six common SEO mistakes that could be holding you back.
With insights from experts, you’ll be optimizing your content like a pro in no time.
1. Thinking the Goal is Website Rankings
Andy Crestodina:
websites don’t actually rank in Google search; individual pages do.
This is why focusing on vague “website authority” alone can be misleading.
What to do: Use tools like MozBar (free Chrome extension) to check the individual page and domain authority of both your site and your competitors. — https://moz.com/products/pro/seo-toolbar
If the numbers are far off, focus on specific, achievable keywords for now, then build up your domain authority over time.
2. Giving Up on Competitive Keywords
“My website/blog is too small to compete for [insert popular term].”
Maybe, maybe not.
