These "X startup will kill Google!" articles always pop up, but they're mostly clickbait.

Big tech is entrenched: Giants have brand power, cash reserves, and influence that make them practically impossible to displace.

It's not just the product:

Success is as much about execution, business models, and playing the long game as it is about having a superior idea.

Disruption is gradual: Even when big shifts happen, the giants usually adapt, not die. Look at Microsoft's evolution.

The article DOES make a decent point about Perplexity's streamlined search model. But, it ignores that Google likely won't sit still on that innovation.

Plus, how will Perplexity make money without ads? And importantly, AI-powered search needs to be trustworthy—that's hard to achieve.

It's healthy to be skeptical about bold disruption claims. The real world is messier than these dramatic headlines.

With your lack of insight in the business world, I am shocked you're a business consultant.